USA Today Focuses On The Business Of Hunting
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USA Today Focuses On The Business Of Hunting





USA Today, the nation’s largest daily newspaper, covered hunting from a dollars and cents’ perspective in “A-hunting we will go—after time at the spa” in its Nov. 30 edition. Coverage focused on the appeal of upscale hunting resorts and the pastime’s support from the mass market, evidenced by the many retail giants’ mushrooming destination stores. The article cited the eight percent growth of sales of hunting and shooting products, industry wide, from 2003 to 2004, reflecting an increase to $2.9 billion, and it mentioned that additional tens of billions are spent on lodging, travel and other costs. The article also referred to the tremendous growth of the SHOT Show, offering a comment from NSSF president Doug Painter.

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