Shot Show Trademark Infringement NSSF and Canadian exhibition organizer Mountain Expo have reached a settlement agreement regarding unauthorized use of NSSF’s "SHOT Show®" name and trademark. On May 11, NSSF filed a trademark infringement complaint in Canadian Federal Court to halt Mountain Expo's unauthorized use of the SHOT Show name and trademark in promoting its own "Shot Show Canada" exhibition and other international fairs. "Mountain Expo’s use of the well-known name and mark creates significant confusion among the public—particularly our exhibitors and attendees who have been solicited by Mountain Expo," said Doug Painter, NSSF president. "During the past 25-plus years, the SHOT Show has grown to become the world’s premier shooting, hunting and outdoor tradeshow. To protect the show’s image and reputation, NSSF will aggressively pursue anyone who infringes upon the SHOT Show’s good name. NSSF’s trademarks are valuable assets that will be protected vigorously."