SHOT Business Wins Eddie Award SHOT Business, the largest circulating trade magazine for the shooting industry, has received a 2005 Eddie Award, presented by “Folio:” magazine. The Eddies are a unique competition in which magazines are evaluated against their own mission statement, rather than against the competition. Entrants are judged on how well they fulfill their mission statements, the quality of their content and how the overall design and production supports their mission. “Our mission is to equip retailers, manufacturers and sales representatives with expert real-time information that will help them run better, more profitable businesses,” said Slaton L. White, the magazine’s editor. SHOT Business is owned by the National Shooting Sports Foundation and published by Time4 Outdoors.