PETA Sways Ralph Lauren To Change Dress Code
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PETA Sways Ralph Lauren To Change Dress Code





One of the world’s most stylish fashion leaders has caved to the demands of animal rightists and will drop fur from future collections.

Polo Ralph Lauren Corporation announced on June 8 that it will remove fur from all of its merchandise and home collections beginning with its holiday 2006 collections. People for the Ethical Treatment of Animals (PETA) claims the company decided to go fur-free after a series of meetings with the animal rights group in February and March 2006.

According to a PETA press release, the organization showed anti-fur propaganda videos to Polo Ralph Lauren executives during the meetings.

Polo Ralph Lauren sent PETA a signed statement of assurance acknowledging its intent to stop advertising for fur, cancel pending orders for fur products and stop selling fur goods. The Associate Press reported that the company declined to say how much the cancelled orders would cost them financially.

“The U.S. Sportsmen’s Alliance was disappointed to find out that a worldwide fashion leader has conceded to an extremist animal rights organization that uses intimidation practices to sway opinions on animal rights issues,” said Rick Story, USSA senior vice president.

The move by Polo Ralph Lauren represents the first major designer house to abandon fur since Calvin Klein did so in the 1990s. Late last year, J. Crew Group Inc. caved to PETA pressure and stopped selling fur after the group launched a boycott campaign and staged protests nationwide.

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