Larson Named NSSF Director of Retail Partnerships NSSF has named Tom Larson as its new director of retail partnerships. Larson brings to NSSF more than 30 years experience in the firearms industry, having held sales and management positions in the firearms manufacturing sector and serving several years as a rep group principal. In his new position, Larson will oversee NSSF's retail division, the National Association of Firearms Retailers (NAFR), and work with NAFR- and NSSF-member firearms retailers nationwide. He will also work closely with a growing list of NAFR-affiliated state organizations, which provide retailers with leadership and guidance at state levels.