Illinois Selected for Wingshooting USA Test Market
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Helping You Get the Most From Your Hunting Dogs


Illinois Selected for Wingshooting USA Test Market





Illinois has been selected as a special testing ground for NSSF's fledgling Wingshooting USA campaign. Nationally, Wingshooting USA launched last year to help activate latent hunters by raising awareness of today's bird hunting preserves through a free, searchable Web site, www.wingshootingusa.org. A series of Wingshooting USA ads are running in sporting magazines and on outdoor television programming. Also to air nationally this fall and winter is a unique half-hour TV special. For the Illinois-specific campaign, NSSF will launch a separate, targeted, print and TV advertising blitz during the last four months of 2006. The goal is measuring the ads' cumulative impact on hunting participation in the Prairie State.

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