How SHOT Show Has Changed Russ Thurman, editor of Shooting Industry magazine and a long-time observer of the SHOT Show, writes in the April issue about the accelerated growth of the show, spurred in part by enhanced product categories and changes within the industry itself. A “very tangible unity can be felt at the SHOT Show,” writes Thurman. “Call it ‘passion,’ ‘camaraderie,’ ‘brotherhood’ – regardless of the term, it has created a different ‘atmosphere’ at the show.” Thurman also references the 2006 show’s catchphrase, “It’s like sitting around the campfire with 37,730 of your closest friends,” noting that the number needs to be changed to 40,892 – the record number of industry professionals attending last February’s show in Las Vegas.