Four Trillion Reasons to Keep Sportsmen Active
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Four Trillion Reasons to Keep Sportsmen Active





During their lifetimes, America's active hunters and shooters will spend more than $4 trillion, projects NSSF. The giant figure, based in NSSF-commissioned research on average lifetime spending by the country's 40 million active participants in hunting and shooting, illustrates the economic incentive behind efforts to recruit and retain participants. NSSF's study looked at hunters and shooters' expenditures from age 16 to 75. Researchers found the average lifetime outlay for firearms, ammunition and other gear totals $20,219 per person. When purchases for licenses and lodging, food and fuel, magazines and meat processing, dues and contributions and other associated items are added, the average lifetime grand total rises to $109,568 per person.
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