Firearms Facts and Figures The NSSF Web site has been revamped under the Member Services section, offering extensive new resources in the Industry Research area. Be sure to check out the Frequently Asked Questions for statistics regarding participation you may find interesting. Did you know, for instance, that the average rifle target shooter is 33 years of age with an average household income of $58,100, and that handgun target shooters average 36 years old with a $63,600 household income? Or that 23 percent of the 17 million active target shooters in the U.S. are women, totaling 3.8 million participants?