"Don't Lie" Launches in Indianapolis NSSF, in coordination with the U.S. Attorney's office and ATF, launched the "Don't Lie for the Other Guy" campaign in Indianapolis last week. Seeking to raise awareness of the dangers and illegality of straw purchases, the campaign featured a press conference with U.S. Attorney Susan W. Brooks, NSSF senior vice president and general counsel Lawrence G. Keane and ATF resident agent in charge James Rose. Following the press conference, Brooks filmed a public service announcement warning Indiana residents against purchasing a firearm for someone who cannot legally do so, generating more than $30,000 in TV publicity in just a few days. Don't Lie is a joint effort of ATF, the U.S. Department of Justice's Project Safe Neighborhoods program and NSSF. For more information, visit www.dontlie.org.