Don't Lie For The Other Guy The joint program of NSSF, ATF and Project Safe Neighborhoods designed to reduce illegal straw purchases of firearms will resume with a press conference Wednesday in Birmingham headed by Alice Martin, U.S. Attorney for the Northern District of Alabama. In addition to educating firearms retailers on how to detect and deter straw purchases, the Don’t Lie for the Other Guy program drives home the message to the public that anyone attempting an illegal purchase faces a stiff federal penalty. “Purchase a gun for someone who can’t and buy yourself 10 years in jail” is the slogan that will be aired in a public service announcement. Program trucks will be visiting firearms retailers in the district distributing point-of-purchase materials. “Stopping illegal firearms purchases is critical to ATF’s mission of preventing violent crime and protecting the public,” said ATF Director Carl J. Truscott. “Collaborative programs such as Don’t Lie for the Other Guy keep firearms out of the hands of prohibited individuals, gang members, criminals and terrorists, and help make our communities safer for everyone.”