Celebrating 1852 Smith & Wesson offered factory tours as part of a three-day weekend event celebrating its Club 1852, which was formed last year to develop stronger relationships with consumers and already boasts 44,000 members. Thousands of visitors were able to enjoy the tours and seminars and browse vendor tents at the company's Springfield, Mass., headquarters. "It's to have a place where people who are passionate about Smith & Wesson can come together," Tom Taylor, vice president of marketing, said in a news story that pointed out that the event was part of the company's effort to be more focused on customers as it expands its brand.