California - It's Working An e-mail action alert NSSF and California Association of Firearm Retailers (CAFR) sent to more than 6,000 past SHOT Show attendees has turned up the heat on supporters of SB 357. This ill-considered legislation -- if passed -- will require all “handgun” ammo to be laser-engraved with a serial number and creates a database of ammunition purchasers. This legislation is a de facto ammunition ban, as the price of cartridges would go from pennies to dollars apiece. “The response to this campaign has been positive and strong,” said David Miles, NSSF Director of Promotions and Advertising. “Retailers, exhibitors and law enforcement officers are sending letters opposing this unreasonable legislation.” Industry members should take action by forwarding the action alert to their customers in California.