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Cabela's to Fuel Celebration of National Hunting and Fishing Day





SPRINGFIELD, Mo. – Long a partner of National Hunting and Fishing Day, Cabela's is going the extra mile to ensure citizens recognize the conservation benefits provided by hunters and anglers as the newest sponsor of National Hunting and Fishing Day, set for Sept. 22, 2007.

Congress formally appointed the annual observance in 1972 to celebrate the conservation leadership of hunters and anglers. The day quickly grew into an effective promotion for traditional outdoor sports. Today the holiday has an official home at Wonders of Wildlife Museum in Springfield, Mo., a world-class facility from which National Hunting and Fishing Day rallies pride, energy, support and participation.

"Cabela's shares the National Hunting and Fishing Day mission of educating the public, building appreciation of and increasing participation in the outdoor sports," said Dennis Highby, President and CEO of Cabela's. "By combining the educational aspects of National Hunting and Fishing Day events with the wow-factor of a Cabela's retail store, we can give anyone a kick-start to adventure."

Cabela's offered a generous sponsorship package that includes holding National Hunting and Fishing Day public celebrations at its 19 retail stores nationwide. Another 12 stores are being built or planned. The retailer also will promote the day through its publications and Web site at www.cabelas.com.

"Cabela's sponsorship marks a significant milestone. Our industry has always been united in honoring American hunters' funding and hard work for conservation, but now even the two largest outdoor retailers have set competition aside to stand together in observance of National Hunting and Fishing Day," said Chris Dolnack, senior vice president of the National Shooting Sports Foundation (NSSF), which founded the annual commemoration.

Official sponsors of National Hunting and Fishing Day now include Cabela's and Bass Pro Shops, as well as Wonders of Wildlife, NSSF, Realtree, Baron Technology, National Wild Turkey Federation, Smith & Wesson, Recreational Boating and Fishing Foundation, GunBroker.com, Field & Stream and Outdoor Life, Woolrich and The Sportsman Channel. A host of partners also lend support.

Wonders of Wildlife is the only hunting- and fishing-focused facility that's both affiliated with the Smithsonian Institution and accredited by the American Zoo and Aquarium Association.

This year's honorary chairman is comedian and avid outdoorsman Jeff Foxworthy.

For more information, visit www.nhfday.org.

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